Exploring New Horizons in Dubai – 2024
The year 2024 marked an incredible journey for 8697Street as we ventured into Dubai to expand our brand’s presence and explore new opportunities. This vibrant city, known for its diversity and innovation, offered us an invaluable chance to connect with creative professionals and like-minded individuals who resonated with our Modern Vintage concept.
During our time in Dubai, we had the privilege of collaborating with talented individuals who added depth to our brand’s story. Notably, we worked with Derek, a British model whose charisma and passion for fashion perfectly embodied the spirit of 8697Street. Additionally, we partnered with remarkable airline crew members, including an Emirates flight attendant and a Fly Dubai steward, who brought their unique perspectives and global influences to our campaigns. These collaborations helped us create a compelling narrative that aligned with our vision for accessible yet sophisticated streetwear.
One of the most exciting aspects of our Dubai experience was witnessing the enthusiasm for our 2023 collection. Despite not promoting these pieces heavily online, the collection became a hit among local customers. Word-of-mouth and our direct engagement with the community played a crucial role in its success, proving that great designs and quality craftsmanship speak for themselves.
Our time in Dubai wasn’t just about selling apparel; it was about building connections and gaining insights into an international market. These experiences continue to shape 8697Street as we strive to merge our creative vision with global appeal, setting the stage for an exciting future ahead.
